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Above: A selection of Sealink promotional material featuring the Dover Saints in the 1980s. The St Anselm and St Christopher were very much to the forefront of advertising, along with Harwich's St Nicholas during this decade. From left to right (click on the thumbnail images for larger views):
- The new
St Christopher stars in a 1983 advert which emphasises the size and diversity of Sealink ships and services.
- A 1984 advert which features a montage of the Dover-Calais 'Flagship Service' fleet of
St Christopher, Cote d'Azur and St Anselm. All ships have lost their funnel insignia (including the French 'Cote'!) in advance of privatisation later that year. Strapline: "Determined to give you a better service" partially reflects BR's own "We're getting there" - both oddly indicate aspirations for what the services should be in the future but perversely intimate that they aren't quite there yet.
- The cover of the 1988 Car Ferry Guide is demonstrative of the 'New Sealink British Ferries'.
- 1989 and SBF continues its push for the motorist market - with a huge backside about to squash the twin Saints passing underneath! "If you're taking the car abroad this year, think of Sealink. Because we think of you"...
Strapline: the erstwhile "We're fleets ahead", Sealink then remaining the largest and most diverse international UK ferry operator.
The Dover Saints in Sealink advertising/promotional material
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Click here to return to the St Anselm/St Christopher index
Above: A close-up of the fleet image seen in the second advert above.
Above: The final pre-privatisation Sealink brochure featured Sealink's stylised bow-on Saints image on the cover. With the change in livery, the logo was not seen again although SNCF and later SNAT continued to use a similar picture of Cote d'Azur into the 1990s. UK publisher Ferry Publications subsequently adapted the image for their own logo in the late 1990s.
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Above: The announcement of Sealink's new livery made the front page of the final pre-privatisation edition of Sealink's house magazine, Sealink News, with this image of one of the Saints chosen to grace the front cover. In reality, neither St Anselm nor St Christopher actually received this initial version of the livery, without the Sealink British Ferries appendage which was added after the purchase by Sea Containers in July of that year. Click for larger image
Above: Another seemingly doctored official Sealink picture of a pristine white (and unrealistically clean and rust-free!) St Anselm in Sealink British Ferries colours. The ship never ran in the pre-privatisation version of this livery (without the British Ferries part) yet this is the branding displayed below the bridge (misplaced incidentally - the trading name was actually carried on the upper vehicle deck door). The give-away is the grey/green (as opposed to white) forward mast which proves that when the picture was taken the ship was actually carrying the original monastral blue hull BR livery. The lack of the "British Ferries" part of the company name forward perhaps means the picture was adjusted twice - once in 1984 for an image of the English Channel flagship in the new corporate colours, and again in 1985 when the suffix was added; in the latter case, no adjustment being made to the name under the bridge.

The full stop after the "ST" part of the ship's name also indicates that something is amiss...
Above: The St Anselm was the star of one of the final batch of Sealink tickets under railway ownership - this example was issued by SNCF French Railways, acting  as agents, as late as July 1986 - over two years after privatisation had rendered the livery and especially the BR double arrow funnel logos obsolete.
Above: The 1984 brochure featured this picture of the St Anselm leaving Dover Eastern Docks. Throughout the brochure, the double-arrow BR logos on any ships pictured were airbrushed out. Although the 'Anselm' did have these markings removed during the course of the year, the above picture shows the ship prior to the extension of the superstructure aft, dating it to 1980-early 1983.